founders thoughts

Before I knew the term: encountering Adultification Bias in 2020 | pt 1 — original photography

Selected work — Captured by Photographers Aicha Thomas and Jade Reynolds-Hemmings

Creator of the 2024 #letblackgirls campaign has started a series in which she contextualises the idea behind this campaign twice.

An excerpt from the article is available here.

The Concept

When we first started iterating parts of the billboard imagery, it was important that we opted for a style that showcased black girlhood in a vibrant and jovial manner. This was to make sure the link between the billboard and the Black Girls in Britain collection had a close tie and link.

During this process myself (Martha Omasoro), Eboni Lamine and Denisse Ariana Pérez first looked at a couple visual styles to bring this concept to life. My first trial was a monochromatic scheme that juxtaposed the harsh realities of adultification bias once it influences the upbringing of a young black girl. Please see the example below.

Read more here.